As the official partner of this year’s Eurovision Song Contest, Novartis wanted to do something different. They envisioned a campaign that felt human, creative, and aligned with their company’s culture. The idea: spotlight employees with musical talents, and explore the role music plays in their personal and professional lives.
Together, Ludic and Novartis produced a series of cinematic short films and portrait photography featuring Novartis employees from across Europe—including Paris, Barcelona, and Basel. The result is a rich tapestry of stories that offer a glimpse into the intersection of science and art, and how both are powered by curiosity, passion, and people.
Each video highlights a deeply personal story that connects music to the workplace: from using songwriting as a tool to learn a new language, to composing music based on the structure of proteins, to the iterative, ‘fail-fast’ process of rehearsing a complex piece of music.
Execution & Impact
Ludic produced three of six videos in the series, handling end-to-end production across multiple locations, from scripting and filming to editing and post-production. The visual identity of the campaign was carried through both video and photography, ensuring consistency across all formats.
The series was launched across Novartis' internal and external platforms, gaining over 40,000 views on YouTube to date. The videos also play a central role in Novartis’ Eurovision presence, being showcased at the Eurovision Village in Basel, where thousands of visitors are discovering the people behind the science.
Watch the campaigns
Claire
Carlos
Nora
About Ludic Creatives
Ludic Creatives is a creative agency specialising in video production, design, and storytelling. We work with global brands to turn complex ideas into engaging, human-centered content that inspires, informs, and connects.
Interested in working with us? Contact us to learn more.
