engagement-campaign

One of the Ludic Group's expertise areas is running people engagement campaigns that inspire action and support strategy. In our approach, we look to build immersive solutions, where powerful narratives create memorable experiences that touch the hearts and minds of your people.

State of the art people engagement is multi-channel and multi-media. Our digital tools, such as film and animation, games, interactive graphics and digital scribing, can engage your audience around the globe and enable them to become active participants in your story.

In this fast-read case study, we briefly share the methodologies and collaborative digital tools we blended to create a user-orientated experience with a 94.6% engagement rate.

Challenge

To create an immersive and engaging multi-channel campaign to keep people informed and engaged throughout the experience.

Solution

Design and delivery of a sixteen-week campaign across multiple online and offline channels. Nudging and rewards were used alongside traditional promotional and advertising principles.The campaign included the development of a series of messages and slogans to communicate the purpose of the experience as well as the benefits to the participants. Driven by weekly newsletter updates, the campaign was supported by print material, online banners as well as videos and animations.

To find out more about how our digital tools can support your people engagement campaign, email This email address is being protected from spambots. You need JavaScript enabled to view it.. Or visit the Ludic Group to find out more about how we can design and deliver the campaign for you.

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Friday, 20 September 2019
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